In 2018 it was revealed by Rungway, a workplace advice platform, that nearly half (49%) of the 2,000 employees they surveyed can’t recite their organisation’s values and 52% of employees in the UK don’t know their organisation’s vision.

So, this makes you question, are company values just for show? Or do they have meaning?

Glassdoor would argue yes. According to their 2019 Mission & Culture Survey, it’s not just benefits and a competitive salary that attracts them to work for them.

Their survey found that 77% of adults across four countries (the United States, UK, France and Germany) would consider a company’s culture before applying for a job there, and 79% would consider a company’s mission before applying.

5,000 of those respondents also said that company culture is more important than salary when it comes to job satisfaction.

Christian Sutherland-Wong, Glassdoor President and COO said: “Across the countries we surveyed, it’s clear that job seekers are seeking more meaningful workplace experiences.

“Job seekers want to be paid fairly, but they too want to work for a company whose values align with their own and whose mission they can fully get behind.”

This research also revealed that in the U.S. and UK, millennials are more likely to prioritise culture above salary. Plus, 73% of all adults surveyed would not apply to a company unless its values aligned with their morals.

After all, the average British person will spend 1,795 hours a year at work, so it’s understandable why workers are so concerned about it.

Values give your employees a sense of direction, and an aspired way of working but only if they’re put into practice and not just for branding purposes.

With this in mind, is it time to revisit your company values? If so, what are the most important?


People Focus

People like to feel like they matter, so a company that has a strong people focus is in for a win. Workers particularly like companies who are open to collaborate with employees and those who will actively recognise people for their hard work.


Progress Opportunities

We tend to change our job every few years so candidates will look at the opportunities to progress within a company before joining and those who aren’t comfortable in their current role will leave if there’s a lack of opportunity.



Flexible working is the main concern for candidates in 2020, according to flexible working agency Redwigwam. With more companies offering the benefit, those that don’t will find themselves being left behind.



Understandably, employees want to be respected by their employer. Employees, managers and leaders should be able to exercise a level of respect with each other. All should be able to follow procedures while professionally taking into consideration other people’s perspectives.



A relationship is built on trust, and a contract between an employer and employee is just that. Employees value an organisation that is straight forward and honest about matters. Whether that be environmental information or the future of the business.



Forward-thinking has become an important value for workers. Employees like businesses that keep up with the times by being innovative and experimental when pursuing new ideas.


Delivering on Commitments

Don’t just say it, do it. Employers who continue to not deliver on their promises will push employees to pursue other avenues.



According to Glassdoor, two-thirds (67%) of active and passive job seekers said that a diverse workforce is an important factor when accepting job offers. Evaluate the current gaps in your company and put in place a plan to improve it.


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