Glossary of Terms



Address Bar:

The address bar is a text box, usually at the top of your browser window, which displays the address of the web page you’re looking at, or where a web address can be typed into. With many browsers, the address bar can also be used as a search box.

Anchor Text:

Anchor text refers to the string of text that is clickable in a hyperlink. Anchor text can be as little as one character, or as much as an entire paragraph. In the early days of the internet, the most common anchor text was “Click Here”, but users are now much more familiar with links, and anchor text varies greatly across the web.

Applicant Tracking System (ATS):

An ATS manages your recruitment process and normally forms part of your online careers page. Functions include candidate journey mapping, talent pooling, authorisation, supplier management, employer branding, interview scheduling and contract issue. A good ATS will also supply real time detailed recruitment analytics such as time-to-hire, supplier performance and survey results.


Back links:

Back links are links from other websites ‘back’ to your own. That could be a link on a Partners page, a Business listing, a reference to your product in a blog post, or much more. Back links are considered by Google’s ranking algorithm and can affect your search rankings, but there are many specifics, like quantity, quality, and anchor text.


Bandwidth is the amount of information your connection to the Internet can carry, usually measured in bits per second.


A banner is a graphic that is placed around a website for the use of advertising. Graphics can use static images and text, or even be animated. Banners are a great way to draw attention to special information or offers, whether it’s on your site or an external site.


Originally short for “web log,” the term ‘blog’ now most often refers to a website (or section of a website) that is regularly updated with new content. They can be used by individuals to share personal thoughts, large corporations for content marketing, and everyone in between. The term can also be used as a verb, meaning to write and post to a blog. “What do you do in your free time?” “I run, swim, travel, and blog.”


The digital equivalent of “Return to Sender.” Sometimes, emails can’t be delivered. This can happen for many reasons, but the most common include: a user’s email account is out of storage, you tried sending to an address that doesn’t exist (or that has been deleted).

Bounce Rate:

A common metric in analytics programs such as Google Analytics, bounce rate is defined as “the percentage of single-page sessions in which there was no interaction with the page.” A bounce rate of 50% means that half of the traffic that arrived on a page of your website left (by hitting the back button or closing their tab/window) without clicking to another page first. This can be a misleadingly high number for bloggers: oftentimes, people will click a link, read an entire article, and then leave. Even though they may have spent 5 minutes reading, this would still qualify as a bounce.


A browser is the software you use to view web pages Google Chrome, Mozilla Firefox, and Internet Explorer are some of the more common browsers, but there are others like Safari and Opera.


Careers Page:

Situated on the main site, this page will contain all of the recruitment information in one place. Normally shown as the page will feature all vacancies and application process and will normally follow the same design of the site as opposed to a Micro site.

Careers Site or ‘micro site’:

A website dedicated to the recruitment part of your business. This can include testimonials from candidates, recruitment journey explanation, videos from current employees, role progression plans, current vacancies and application processes. A careers site will normally reflect the culture and personality of the business. This can have a completely separate website address, for example: or


Definition: CMYK stands for cyan, magenta, yellow and black and is the colour profile used in print. C = Cyan. M = Magenta. Y = Yellow. K = Black.

Content Management System (CMS):

Short for “Content Management System,” a CMS allows a number of users to create and change website content through the use of WSYIWIG editors, without the need for HTML knowledge. Because the CMS is online, there is no need for external programs or uploading of separate page documents and content can be published or unpublished with a single click.


Compression makes files smaller for faster upload/download times, and less disk space usage. JPEGs use compression, making them ideal for web, but can lead to loss of image quality if re-saved multiple times.


A cookie is a message given to a web browser (the application you use to get online) by a web server. Cookies help identify website users who have visited previously, or those that are there for the first time, and can prepare customized content for them depending on those criteria.


Central Processing Unit. The main processor of a computer or similar device.

Cascading Style Sheet (CSS):

Cascading Style Sheets (CSS) is a style sheet language used to describe the presentation of a document written in HTML or XML (including XML dialects such as SVG, MathML or XHTML). CSS describes how elements should be rendered on screen, on paper, in speech, or on other media

Customer Relationship Management (CRM):

CRM stands for Customer Relationship Management. It’s a technology used to manage interactions with customers and potential customers. A CRM system helps organisations build customer relationships and streamline processes so they can increase sales, improve customer service, and increase profitability


Domain Name System (DNS):

The DNS translates URL text addresses that we use (like into a numeric Internet address.

Dots per Inch (DPI):

DPI refers to print resolution of an image, or of the output device (like a printer). The resolution for web is 72 dpi, while the standard for print is 300 dpi, which allows for much greater clarity.

Domain name:

A domain name is a name that identifies a computer or computers on the Internet. These names appear as a part of a Website’s URL. For example, in – Recruitive is the domain name.



‘Electronic commerce’ is the buying and selling of goods and services, and the transfer of funds, through digital communications. More and more businesses are selling merchandise on their websites using intricate programs that allow customers to put items in a ‘shopping cart’ and check out and even account for shipping and tax costs.

Error 404:

A 404 error message means the page you’re trying to reach cannot be found. This can happen if you link to a page that doesn’t exist or if a page is taken down and the link remains up.

Employee Value Proposition (EVP):

EVP is the combined rewards and benefits that an employee will receive in return for their performance. Your EVP, in tandem with your Employer Brand, will be the determining factor in attracting and retaining talent in your organisation.



Look up! A Favicon is the little image that appears in the browser window next to your URL, or in next to the meta-title if you’re using tabs.
It also appears when you Favourite a web page in your bookmarks.

Find ability:

Find ability is an internet marketing term that refers to how easily information on a website can be found, either from search engines and other online directories and resources, or from within the site itself.

Fixed Term Contract (FTC):

Used for interim, maternity or project works for a fixed period of time.


In web design terms, “fold” is the line past which someone has to scroll to see more content. Everything that shows up when a page first loads is “above the fold” and “below-” or “after the fold” refers to the content further down the page. The term comes originally from newspapers, as the top half of the front page was “above the fold,” and is where the major stories and images were placed for maximum effect.


Forms use HTML tags that define and label text-entry boxes, check boxes, radio buttons, and/or drop-down menus to create simple ways for someone to collect information from users directly on the site.


Any software that is distributed for free on the web. Some well known examples would be Adobe Reader (for viewing of PDFs) and Skype (video chatting).

File Transfer Protocol (FTP):

FTP allows you to copy or send files (HTML documents, graphic images, spreadsheets, etc.) from one computer to another via the Internet. A user ID and password are needed to use FTP, unless Anonymous FTP is allowed.

Full Time Equivalent (FTE):

The hours worked by one employee on a full-time basis. The concept is used to convert the hours worked by several part-time employees into the hours worked by full-time employees.


Hash tag:

hash tag is a type of metadata tag used on social networks such as Twitter and other micro blogging services, allowing users to apply dynamic, user-generated tagging which makes it possible for others to easily find messages with a specific theme or content.


A numbering system which uses a base of 16. The first ten digits are 0-9 and the next six are A-F. Hexadecimal numbers are used to determine (and standardize) colours on the web. For example, the hexadecimal equivalent for the colour white is #FFFFFF, while black is #000000

Human Resources Information System. (HRIS):

A technology solution used to manage personnel and includes facilities such as holiday and sickness reporting and monitoring.

Hypertext Mark-up Language (HTML):

HTML is a cross-platform language for creating and formatting web pages. Elements and tags are used to affect copy, images, sounds, frames, animation and more.


A hyperlink, more commonly called a link, is an electronic connection between one web page to either other web pages on the same website (internal linking), or web pages located on another website (external linking).



An invisible frame on a website in which to display content from another source. A careers page would have an iFrame which displayed the recruitment portal from their ATS. This gives candidates all the functionality of specialist technology but works seamlessly with the site in terms of visuals and performance.

Image Map:

An image map is a list of coordinates related to an image, such that clicking certain areas of the image links to different pages. With a normal image link, the entire image would link to one single page.

Internet Service Provider (ISP):

An ISP is the company that provides you with access to the Internet.



JavaScript is a scripting language developed by Netscape that interacts with HTML, allowing for interactive websites. JavaScript can help in terms of graphics and navigation. Some of the most common graphic JavaScript effects are mouseovers, rotating sliders, and Javascript navigation, commonly created using drop-down menus.


Short for “Joint Photographic Experts Group,” the group that created the standards for what are JPEG images (JPEG is the type of file, while JPG is the file extension). JPEGs use adjustable compression, meaning you can make them smaller (though at the cost of clarity) for uses such as web.

Job Description (JD):

A list of the responsibilities, requirements, qualifications, preferred skills, application process, benefits and other relevant information. Often forms part of a job advert.


Key Performance Indicator (KPI):

A value to measure performance against a target. An example of this in a recruitment context is ‘time to hire’ where the value is the amount of days to recruit from a job going live to a candidate’s offer or start date.


Managed Service Provider (MSP):

The name used by the nominated service provider managing a contingent recruitment solution. Solutions can include Master Vendor or Neutral Vendor.


A masthead is a graphic image placed on top of a web page helps to easily identify the current page to the user. Masthead images can contain photos, text, shapes, and/or image maps.

Master Vendor:

A recruitment solution where a nominated agency takes full responsibility for staffing requirements. This may include the use of a second tier network of alternative suppliers which is then managed by the Master Vendor.


Metadata is a confusing and somewhat ambiguous idea. Straight from Wikipedia: “Metadata is defined as data providing information about one or more aspects of the data, such as: Means of creation of the data, Purpose of the data, Time and date of creation, Creator or author of data, Location on a computer network where the data was created, Standards used.” In basic terms, it’s behind the scenes information on your site that describes the site itself and content housed within.


Mouseover refers to any kind of action that occurs when a user places their cursor (that arrow you move around your screen) over a button, but before anything is clicked. The actions can be anything from a simple change in colour to an intricate animation.



Navigation refers to the process by which users accesses information on the internet. Usually when we use the term, we’re talking about the menus, links, icons and buttons on your site, along with where they are and where they take a use.

Net Promoter Score (NPS):

A measure of a customer’s willingness to recommend a company’s product or service to others. It can be measured through surveys and may form part of a candidate journey to gauge satisfaction in a recruitment process. Score is measured between -100 and 100.

Neutral Vendor:

In this case the service provider facilitates the release of roles to an agreed list of suppliers and provides impartial management of the recruitment process without filling any staffing requirements. This process is usually supported by a VMS to ensure efficiency.



This is the process for new employees to gain the essential company knowledge, skills, values and behaviours to become effective as soon as possible.

Open Source:

Free to distribute and modifiable software to which the source code is available to the public. Open Source Software often comes with the benefit of a widely supported network of web developers and web designers that contribute to the application, make updates, and troubleshoot application glitches that would otherwise take much longer in a proprietary situation. Mozilla Firefox and WordPress are two examples of open source software, which is why you see so many different themes and extensions for each, most created by the public.


In email marketing, you need to make sure your recipients want to get your messages, or you could get marked as spam. Opting-in means that someone has specifically requested to receive emails about a particular topic or from a particular entity.

Outbound link:

Outbound links refer to links from your site to an external (somebody else’s) site.


In the case of redundancies, a recruitment agency would provide support and guidance to these employees with the aim of finding suitable work elsewhere.



Short for “Portable Document Format,” they were first developed by Adobe. The idea behind the PDF was to create a file format that did not dependent on applications, software, hardware or software for proper viewing. Every PDF file has a complete description of a document, including the text, fonts, graphics, and other information needed to display it.


Short for “Portable Network Graphics,” (but you can just say “ping”). PNG is an image format used for lossless compression and displaying images on the web. PNGs allow for millions of colours, as well as transparent backgrounds, through that can sometimes result in larger file sizes.

Preferred Supplier List (PSL):

A list of eligible agencies for the external recruitment of roles within your company or group of companies. Usually under annual review, measured on performance metrics and can go to tender to encourage competition. A PSL is commonly used across the board for all Preferred Agencies as well as Approved Agency List where there is no strict review or tender process.

Pre Employment Screening. (PES):

The process of performing background checks of potential employees and validating the applicant’s work and experience. PES can also uncover any criminal history, workers compensation claims or previous employment issues.


Radio Button:

Also called an option button, radio buttons allow users to choose one of a number of predetermined options. Common radio buttons could be yes/no questions, or age ranges (18-24, 25-30, etc.) A radio button is different from a check box, which can accept multiple checked items at a time.


The number of pixels within an image, given a Width x Height format. Usually, the more pixels in an image, the longer it will take to load.

Recruitment Process Outsourcing (RPO):

A form of business process outsourcing where an employer transfers all or part of its recruitment processes to an external provider. RPO providers can manage the entire recruiting/hiring process or can manage one or two aspects of the process, essentially serving as an extension of the company’s HR department. This can form part or full transfer of your recruitment operations to a capable recruitment agency. The nominated agency can act on behalf of the company and actively create efficiencies, cost savings and process improvements. An RPO looks at efficiencies and uses agency experience, reputation and capability to source direct candidates and implement talent pooling while reinforcing the company brand and EVP.

Right to Work (RTW):

All candidates need sufficient rights to work in the UK and this is the responsibility of the agency to ensure compliance for submitted candidate. An applicant’s original documents must be shown and checked for validity, before being held on file. RTW is enforced by the Government to prevent illegal working.


SAAS – Software as a Service:

Normally accessed by users via a web browser, Software as a Service is a centrally hosted software licensing and delivery model in which software is licensed on a subscription basis. In recruitment, examples could be cloud based ATM or VMS systems/software.

Search Engine:

A search engine is a program that searches documents (i.e. web pages, which are HTML documents) for specified keywords and returns the list of documents. A search engine has two parts, a spider and an indexer. The spider is the program that fetches the documents, and the indexer reads the documents and creates an index based on the words or ideas contained in each document.

Search Engine Marketing (SEM):

This refers to how your website is presented on search engines. This is done by creating meta tags and meta descriptions that are concise and read well.

Search Engine Optimization (SEO):

Short for “Search Engine Optimization.” Refers to the design of a website for better ranking on search engines. This can be affected through techniques like site submission to major search engines, keyword aggregation, site code modification/optimization, link-building, injection of Google Analytics site-wide, and some content modification to accommodate selected keywords.

Secure Sockets Layer (SSL):

A protocol designed by Netscape to enable encrypted communications across the Internet. It provides privacy, authentication, and message integrity. SSL is often used in communications between browsers and servers. A URL that begins with “https” is a clue that an SSL connection will be used on the website. During an SSL connection, each side sends a Security Certificate to the other. Both sides then encrypt what they send, ensuring that only the intended recipient can decode it.


A sitemap is a representation of the complete architecture of a website, usually in hierarchical fashion and based on the site’s navigation.

Sole Supply:

A company may wish to appoint one supplier to work alongside their direct recruitment processes. This will normally include exclusive discounts for sole supply due to volume and reduced competition.

Sub domain:

A sub domain is a domain that is part of a larger domain. Makes a lot of sense, right? Sometimes when Recruitive is updating an old site, we need to put the new one live on the same domain, without disturbing the old site. In those cases, we create the new site on a sub domain like The “beta” in place of “www” is a different sub domain, just like could make a, or any number of other sub domains.


Talent Acquisition:

The art of attracting new employees to the business through an attraction plan and a pro-active approach to candidate sourcing.

Talent Pipeline:

A Talent pipeline is a pool of candidates who are suitable for an organisation’s ongoing need for individuals who could fill key vacancies as the company grows, or circumstances change. 

Talent Pool:

A pro-actively sourced list of suitable candidates for future requirements. Working with an agency in partnership, these candidates can be screened and kept aware for future requirements or short notice assignments.

Text-Entry Box:

In an online form, text-entry boxes allow a user to type in them. They can be limited to a number of lines or characters.


A small version of a graphic image. Usually serve as a ‘preview image’ in an image gallery on the web.



Uploading is the action of sending data from a local computer (yours) to a server or website. When you have an image on your computer that you want to use on your website, you upload it. When you transfer something from the web to your computer, it’s downloading.

Uniform Resource Locator (URL):

Commonly referred to as web addresses, URLs are just that – the addresses for any and all documents on the Internet. is the URL for Recruitive’s home page.

URL shortening:

URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page. This is achieved by using a redirect which links to the web page that has a long URL. For example, the URL “” can be shortened to “”, and the URL “” can be shortened to “”.


Vendor Management System (VMS):

A technology platform to monitor, manage and reduce the compliance risk of your temporary workforce. Can form part of a recruitment solution and can be provided with a suitable agency partner. These are often SAAS products.

Virtual Machine (VM):
VM is an operating system (OS) or application environment that is installed on software, which imitates dedicated hardware, such as  server CPU or Hard Drives.


Website Content:

Photographs, graphics and text are the main content needed to develop and design an effective website. The first page of a website is known as the home page, and is often an overview of the website content. Each new web page within a website has its own URL and after each web page is created, the content is typically linked together using a navigation menu and hyperlinks.


Widgets are various components that can be added to a site without having to write the code. Weather and stock tickers are two common examples of widgets.


Short for “What You See Is What You Get,” and pronounced “wizzy-wig.” WYSIWYG usually refers to HTML editors (like the ones in Joomla) that display text and images as they will appear on your site, with styling, colours, etc. Using WYSIWYG editors removes much of the need for knowing and coding in HTML when making simple changes to content, as they produce the code based on the visual representation you create.


World Wide Web. The prefix on a domain name or hyperlink. This has become less necessary in recent years. The Web is a system of Internet servers that support specially formatted documents. The documents are formatted in a markup language called HTML (HyperText Markup Language) that supports links to other documents, as well as graphics, audio, and video files.


Xtended Mark-up Language (XML)

XML is a mark-up language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.

Contact us if we have missed anything, but more importantly contact us if you wish to discuss your overall recruitment processes.