Patisserie Valerie

The recruitment headaches Patisserie Valerie used to have are a distant memory, as their testimonial tells us.

“It is this human touch and sense of family that attracted the people at Patisserie Valerie to ask Recruitive to work on their careers website. We weren’t the only ones they approached by any means, but we were the only ones who took the time to go out to meet them in person, they love the one-to-one personal nature of how we do business.”

Patisserie Valerie


Since 1926, when Madame Valerie opened the doors to her first store in Frith Street in London’s Soho, Patisserie Valerie has been a much-loved institution. The original shop was bombed during the blitz but, undeterred; she reopened just around the corner in Old Compton Street. From there the brand has grown to inhabit high streets all over the UK and has become a firm favourite for generations of Britons.

Patisserie Valerie decided during 2019 to re-evaluate their business and to change the way they recruit, not only to improve their processes but to also promote their brand and family ethos.

We were contacted as part of an extensive procurement process to discuss the possibility of a full applicant tracking system and careers website.


We were the only ones who, from the first meeting, understood their needs and had the complete technology package they were looking for to complete their project. We were the only ones who offered to work with them to meet their budget, while still offering the solution they needed now with the option to enhance in the future. We were the only ones who really ‘got’ where they were coming from in terms of the passion, enthusiasm and pride in what we do. Aspects of the Recruitive company culture that we have in common with them.

The full applicant tracking software system, careers website and integrations were confirmed, built and launched within two months, between October to December 2019.

Here are the main ingredients of the custom software package we provided them with:

  • Content rich bespoke careers website
  • Recruitive ATS – Unlimited User Licence Agreement
  • Advanced Candidate Search/Purple Squirrel
  • Multi Job Posting TechnologyCandidate Portal
  • E-Sign integration
  • Communication Suite with Email Templates and SMS Capabilities
  • Interview & Assessment Day Scheduling
  • Right to Work’ Process/integration with TrustID
  • Candidate ‘Offer’ Approval Process
  • On-Boarding Module
  • New Starter Form Process
  • Integration with Outsourced Payroll Provider
  • Reporting

Patisserie Valerie creates an environment that people love working in. When you join their family, it is not just another job, it is career that you will enjoy and will help you in turn bring happiness to visitors to Patisserie Valerie. It is a career that will prove rewarding and give you the chance to progress. We at Recruitive have simply provided the tools to make that happen.

Recruitive offers the most advanced recruitment and applicant tracking software available, partnered with attractive, responsive and secure recruitment websites to bring in the calibre of candidate you need to drive your business forward. Contact Recruitive today and see how we can help you in your recruitment.

Take a look at their new careers website here.

Contact us for your online demonstration or call: 0345 600 0550