Google is frequently expanding its network of industries, it’s one of the reasons it’s one of the most used search engines in the world.
Their fairly recent expansion was within the recruitment sector. In 2018 the well-loved search engine offered the opportunity for vacancies to be displayed within Google Jobs in the UK, making it easier for job seekers to find the right roles.
Since then, the feature has grown and grown with it being used in over 120 countries and 8 languages. It’s safe to say that it now dominates all job-related searches as 70% of job seekers start via Google Searches.
But it’s not as simple as it sounds to be listed by the AI-powered job tool. Luckily, Recruitive can help with this, and there are lots of benefits to being integrated into Google Jobs.
The Benefits of Google Jobs Integration
Rank in Google Search
Your job posts will be eligible to be displayed at the top of a jobs search on Google. Even if you’re lucky enough to have your jobs appear on page 1, it will still be below Google Jobs, out of site, on all devices as Google Jobs dominates any job search criteria filling almost half the page. So, if you’re not integrated it means there’s less chance of candidate attraction.
Increase Candidate Engagement
Being integrated into Google Jobs gives you more exposure meaning your candidates will be more likely to interact with your postings and click through to your site without the need to go through a third-party site first.
Your vacancies can be listed in Google Jobs for free! As long as you have the right tools to be eligible for integration.
Reduce HR Costs & Increase Efficiency
Having a direct link to Google Jobs means that you don’t have to use other jobs boards to do it for you, so you can save on the cost of job board fees and improve the efficiency of your recruitment by having Google direct candidates straight to your website instead.
Relevant Job Searches
Google will only list jobs that are relevant to what the job seeker searches, showing them the most recent posts in their area making it less likely for your job posts to be drowned by non-active vacancies.
Tip: Google will rank your jobs higher if they include salary information.
Integrates with Third-Party Job Sites
If you do display your jobs via third party jobs sites, many of these will display through Google Jobs. Such as LinkedIn, Facebook, Glassdoor and Monster. But some don’t like Indeed. This is why we recommend updating your website to integrate instead, so you don’t have to rely solely on them for applicants and make use of that website you’ve probably paid a good penny for!
Google Jobs will automatically format your job postings to be compatible on all devices.
Filtered Search Tools
Google allows you to filter with certain criteria like location or job title, allowing you to attract and target suitable applicants.
Google jobs displays jobs that are relevant to the job search you have performed, only showing jobs local to where you are. Wherever your location Google will update the jobs available within the specific area.
When Google Jobs lists your jobs, it will show your logo, reviews, ratings, and job details. The applications are then directed back to your own career’s website, so it protects and retains your brand through the whole recruitment process.
How Do You Become Integrated?
The all-important question.
In order to integrate with Google jobs, the jobs database of any connecting website must be built exactly to the detailed specifications of Google Jobs.
The jobs database of any website needs to be built so that elements like company logo, industry sectors, currencies, locations and contract types match exactly, the technical requirements of Google.
Companies’ website’s that don’t match this schema will simply not integrate meaning many companies result to using third party jobs boards that do, which is unnecessary extra costs to recruit.
Unfortunately, this is not an easy process for HR professionals to do. That’s why Recruitive will build our clients websites to show in Google so you can rack in the benefits without having to put the leg work in.
If you’d like to update your website to integrate into Google Jobs contact us today.